Alessandro Becchi

Born in 1946. After completing his studies at ISIA in Florence, he began his career as a designer. In 1972 he was invited to the exhibition Italy: The New Domestic Landscape at the MoMA in New York, presenting Anfibio. That date marked the beginning of an intense collaboration with Giovannetti, for whom he designed a series of sofa beds such as Only You, Brando, Diletto, and the famous armchair series Le Bugie.

A designer of remarkable ability, Becchi brought innovation, freshness, and a love of design into the company, establishing not only an excellent professional relationship with Benito Giovannetti, but above all a deep emotional bond. It was probably this strong human connection that gave “that something extra” to products of recognized success. The collaboration ended in 1987, with Becchi’s death.